Celebrating the launch of her latest venture, Beyonce Knowles hit New York City's Penthouse at Dream Downtown to show off her new fragrance, Beyonce Pulse, earlier this evening (September 21).

The always-glam expecting singer took to the promotional event in a sequined blue blazer, which she paired with a matching frock and black peep-toe pumps.

Having just announced her baby news a few weeks ago, the glowing mom-to-be says she's having the time of her life looking for maternity wear, telling MTV, "I am having so much fun, it has been the most fun time now that [my pregnancy] has been announced and I don't have to, you know, it was really difficult to conceal."

Beyonce added, "Now that I can be proud and excited about it, I'm having so much fun shopping. It's great."

Enjoy the pictures of Beyonce Knowles at the Pulse fragrance launch in New York City (September 21).

Photo Credit: Getty Images